General Magic (2019)

  • Documentary
  • 1h 33m

The ideas that dominate our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to invent the first handheld personal communicator (or “smartphone”). General Magic has been called the most influential Silicon Valley company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, this is the story of one of history’s most talented tech teams, who after a great failure, went on to change the lives of billions.


Sarah Kerruish


Matt Maude